POPxo

Industry

Digital Media

Company

POPxo

My Role

Product Manager

Timeline

2017 - 2020

Live Site

*POPxo was acquired and merged into the Good Glamm Group in 2022 and is no longer managed by the core team.

A content, e-commerce, and community platform designed for women.

POPxo is India's largest digital community for women, where they can read, watch, shop, and hang out in a safe and inspiring space dedicated to uplifting women in all aspects of life.

As the product manager, I led the design, development, and launch of multiple products, working closely with the company's founder, key stakeholders and interdisciplinary teams.

I focused on redesigning the navigation and user experience to ensure seamless exploration for users while driving business growth through improved engagement and scalability.

POPxo began in 2015 as a women-first blog in India, offering a space to share stories and advice on fashion, beauty, relationships, and lifestyle. As it grew into separate platforms—a YouTube channel, blog, and community app—it became harder to maintain the cohesive, close-knit experience it started with.

As product manager, I worked to reconnect these fragmented touchpoints by returning to the users and understanding the kind of community they actually wanted.

To address the challenges of unifying POPxo's growing platforms, we conducted extensive research to better understand user behavior and preferences:

User Interviews

Regular meetups with users across POPxo platforms helped uncover their motivations and preferences, including what they enjoyed on the app and why they chose different platforms.

Cohort Analysis

We analyzed different user groups to identify the best content formats, strategies for engagement, and ways to optimize the recommendation engine for personalized experiences.

Content Integration

We explored how to effectively combine various content formats—videos, articles, and product offerings—into a cohesive platform.

Platform Expansion

We worked on strategies to welcome more users while maintaining a safe and inclusive space for women.

Localization and Personalization

Efforts focused on curating personalized feeds and tailoring content for users speaking different languages, ensuring a broader yet relevant reach.

Bridging Online and Offline

We worked on merging the experiences of online and offline POPxo Shop users to create a seamless journey across touchpoints.

We finalized the overall layout and organization of the product properties, as well as how they will be presented to users. We focused on keeping the layouts intuitive and easy-to-use.

We prioritized diversity by welcoming women from diverse demographics and identities to join the community. We also consolidated all products onto a single platform, introducing a unified design language and a seamless user experience.

POPxo's relaunch made an impact—and the numbers prove it:

1.2M+
Community Growth

The POPxo community grew to over 1.2 million active users, creating a vibrant space for discussions and connections for Indian Women.

20x
Content Engagement

Page views and user-generated content increased by 20x, reflecting the platform's growing popularity and active participation.

100k
Products Sold

Over 100,000 products were sold, showcasing the platform’s ability to drive tangible business outcomes through its community-centric approach.

I will always be grateful for the opportunity to work at POPxo. Being the sole Product Manager for so many products at once was challenging, but it also pushed me to grow in ways I never imagined.

Every day brought something new to learn and solve, and knowing that my work was helping Indian women connect, share, and grow made it all the more rewarding. It's an experience I'll always cherish!