POPxo
POPxo is India's largest digital community for women, where they can read, watch, shop, and hang out in a safe and inspiring space dedicated to uplifting women in all aspects of life. As the product manager, I led the design, development, and launch of multiple products, working closely with the company's founder, key stakeholders and interdisciplinary teams.
Note: POPxo was acquired by the Good Glamm Group in 2022 and is no
longer managed by the core team.
View Website ↗
Scaling POPxo: Balancing Growth and Community
POPxo started in 2015 as a women-centric blog in India, offering a space for women to share experiences and seek advice on topics like fashion, beauty, relationships, and lifestyle. As the platform expanded into multiple independent offerings—including a YouTube channel for videos, a blog for articles, and an app dedicated to women’s discussions—it became increasingly difficult to maintain a unified and exclusive community experience.
As the sole Product Manager, I led efforts to unify POPxo’s platforms, creating a seamless user experience across the website, app, and video content. I prioritized inclusivity and worked with teams to design a cohesive and scalable platform for women from all backgrounds.
Interviewed super users to talk about the features they like in POPxo platforms
Understanding Users to Shape a Unified Platform
To address the challenges of unifying POPxo’s growing platforms, we conducted extensive research to better understand user behavior and preferences:
Regular meetups with users across POPxo platforms helped uncover their motivations and preferences, including what they enjoyed on the app and why they chose different platforms.
We analyzed different user groups to identify the best content formats, strategies for engagement, and ways to optimize the recommendation engine for personalized experiences.
We explored how to effectively combine various content formats—videos, articles, and product offerings—into a cohesive platform.
We worked on strategies to welcome more users while maintaining a safe and inclusive space for women.
Efforts focused on curating personalized feeds and tailoring content for users speaking different languages, ensuring a broader yet relevant reach.
We worked on merging the experiences of online and offline POPxo Shop users to create a seamless journey across touchpoints.
Mapped out all POpxo's features and how they were to be unified
Aligning User Needs with Business Goals
We finalized the overall layout and organization of the product properties, as well as how they will be presented to users. We focused on keeping the layouts intuitive and easy-to-use.
brainstorming different widgets and content formats for popxo app
Crafting Scalable and User-Centric Navigation Experiences
We prioritized diversity by welcoming women from diverse demographics and identities to join the community. We also consolidated all products onto a single platform, introducing a unified design language and a seamless user experience.
The two main product launches at popxo - POPxo App and POPxo Shop (Online & Offline)
POPxo’s Impact in Numbers
1.2M
Community GrowthThe POPxo community grew to over 1.2 million active users, creating a vibrant space for discussions and connections for Indian Women.
20x
Content EngagementPage views and user-generated content increased by 20x, reflecting the platform’s growing popularity and active participation.
100,000
Products SoldOver 100,000 products were sold, showcasing the platform’s ability to drive tangible business outcomes through its community-centric approach..
final app designs we released on the app store
I will always be grateful for the opportunity to work at POPxo. Being the sole Product Manager for so many products at once was challenging, but it also pushed me to grow in ways I never imagined. Every day brought something new to learn and solve, and knowing that my work was helping Indian women connect, share, and grow made it all the more rewarding. It’s an experience I’ll always cherish!