Plixxo

Plixxo is an influencer marketing platform designed to connect brands with influencers, enabling seamless collaboration for impactful social media campaigns. As the Product Manager, I led the platform’s end-to-end development—from ideation to launch—ensuring it met the needs of both brands and influencers while delivering a user-friendly and impactful experience.

Client
Role
Team
Timeline
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Note: Plixxo was acquired by the Good Glamm Group in 2022, concluding its 5-year journey of serving Indian content creators and brands.
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Problem Statement

Scaling Influencer Marketing in a Growing Digital Landscape

By March 2017, POPxo had been manually managing small influencer campaigns for over a year, helping brands connect with influencers to promote their products and services online. While these campaigns successfully supported marketing efforts, the manual processes were time-consuming and difficult to scale. At the same time, India’s emerging influencer culture presented an untapped opportunity to streamline these efforts and expand the business.


As a Product Manager at POPxo, I led the development and launch of Plixxo, India’s first influencer marketing platform. From ideation to launch, I worked closely with cross-functional teams to bring this vision to life.

MVP Lifecycle Snapshot
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From initial ideation to launch, we built and launched the mvp of Plixxo

What we did

Building the MVP

After identifying the problem, we followed a structured approach to build Plixxo’s MVP. Starting with thorough market research and user feedback, we brainstormed ideas to address key challenges. We then defined essential features, prioritized functionality, and developed prototypes for testing and iteration. Collaborating with the development team, we transformed these insights into a functional platform that launched successfully, setting the foundation for future growth and innovation.

Campaign Flow
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A simplified flow of how Plixxo brand campaigns worked on the platform

Key Challenges

Overcoming Barriers to Build a Scalable Platform

Adapting Influencer Habits

Influencers were accustomed to informal processes like direct brand collaborations or manual arrangements. Encouraging them to adopt Plixxo as a one-stop platform for campaign management required clear value propositions, seamless onboarding, and ongoing support.

Scaling Payment Systems

With thousands of influencers onboard, including college students and micro-influencers, streamlining payments was critical. We had to design a robust payment system that handled bulk transactions efficiently while ensuring compliance and accessibility for users with varying financial setups.

Simplifying with Purpose

Designing a platform that was both easy to use and packed with features for influencers and brands was a challenge. Striking the right balance between simplicity and the functionality required by a growing user base was essential to deliver an engaging user experience.

final Influencer Plixxo App Design

A simplified flow of screens on the inlfuencer side - from login to campaign details

First Campaign

Cadbury’s #RealDosti Marketing Campaign

Plixxo made a sweet debut with Cadbury’s #RealDosti campaign on Friendship Day in India, and it remains one of the most memorable campaigns I worked on. This campaign celebrated true friendships and leveraged Plixxo’s network of influencers to spread the message through heartwarming stories and relatable content. Collaborating with Cadbury, the campaign achieved impressive results:

  • 168 bloggers, 183 college ambassadors, and 100+ Instagram influencers and insiders participated, creating a massive wave of engagement.
  • Collectively, the campaign reached over 1,040,578 social media users, showcasing the power of influencer-driven marketing in India.
  • Strengthened Cadbury’s brand image through authentic, impactful storytelling on social media platforms.
marketing campaigns

Other Brands We Collaborated With

After the success of the Cadbury campaign, we demonstrated that our platform could handle large-scale campaigns while helping brands significantly expand their reach. This success opened doors to collaborations with many other industry leaders, allowing us to showcase how Plixxo could drive impactful marketing campaigns and deliver measurable results.

Results

Key Insights & Outcome

By the end of 2019, Plixxo grew by leaps and bounds. As an influencer marketing platform, it made strides with each campaign and enabled influencers from all cities and towns to collaborate with different brands and earn money. We brought Bloggers, YouTubers, Instagram influencers and Twitterati across categories on a single platform using power of social media.

60,000
Total Influencers

Plixxo community grew exponentially from the time of its launch.

70M+
Influencer Reach

Plixxo influencers reached over 70 million users every month through their content.

300+
Awesome Campaigns

More than 300+ sharp, relevant, impactful brand campaigns were executed.

final Plixxo team dashboard design

A simplified flow of screen for plixxo team on the backend to manage campaigns and brands

Plixxo was one of the most exciting projects I’ve worked on. Collaborating with different teams and users, each bringing their own unique ideas and perspectives, made the experience so much fun. I learned so much throughout the process, from working across disciplines to solving complex challenges, and it’s a project that continues to inspire me. I am so proud of what we achieved as a team together!