Nurture India
Lauching an e-commerce platform empowering local
artisans.
Nurture India is a grassroots initiative that supports Indian artisans from underrepresented
communities.
Without an online presence to access global markets, I designed and developed their e-commerce
website. This platform
helps them expand their reach, share their stories, and grow their business with a scalable,
user-friendly solution.
Project Approach and Execution
I collaborated closely with the founder to design, build, and empower a platform that
amplifies artisans' voices and
drives sustainable growth.
Understanding the Goal
I worked closely with Somya (Founder) to identify artisans' needs
and
customer expectations.
Designing the Experience
The website design was clean and simple, with a focus on the
artisans' work and stories. I wanted
their creativity to be
the star.
Building the Platform
I set up the e-commerce site using Shopify, making sure it was easy
to navigate, manage orders, and
handle payments.
Integrating Data Analytics
I integrated Google Analytics and GTM that provided
insights into traffic, popular products, and customer trends.
Mailchimp for Outreach
I configured Mailchimp for personalized outreach to boost engagement
and repeat sales and grow the customer base.
Empowering the Team
I trained Somya's team so that they could manage the site, analytics
tools,
and email
campaigns independently.
Letting the Art Speak for Itself
We kept the product pages simple and clean so the artists' beautiful designs
really stand out and speak for themselves,
making it easy for customers to appreciate the craftsmanship.
Revenue Growth & Global Reach
Significantly increased customer base and order volume while enabling artisan
success worldwide.
$1.2M
Revenue
Revenue
Helped drive $1.2M in annual revenue in the first year.
20+
Countries
Countries
Grew the customer base from 5,000 to 200,000 in over 20 countries.
2000+
Monthly Orders
Monthly Orders
Enabled artisans to receive over 2,000 orders a month.
What I learned
Launching Nurture India's e-commerce platform and seeing how it helped artisans
was really rewarding. I enjoyed working
closely with the founder, coming up with ways to share the artisans' stories, and figuring out how to
balance technical
issues with what users needed.
Looking back, I wish I had done more user testing directly with the artisans. That would have made sure the platform was easier for them to use and manage on their own.
Looking back, I wish I had done more user testing directly with the artisans. That would have made sure the platform was easier for them to use and manage on their own.